A course for business students who want to specialise in advertising and marketing. A marketing major studies the branding and advertising of products and services to the general public using specific demographics. Each level takes 6 months to complete full-time (for a total of 18 months to complete the theory) and then 18 months to accomplish in industry. A National Diploma typically takes three years to complete.
Students will be well-versed in advertising, communications, consumer behaviour, public relations, and marketing strategy and research, as marketing management affects many fields of study. After completing the course successfully, one can work as a sales representative, sales representative, supervisor or manager, marketing officer, marketing manager, public relations liaison officer, sales data capturer, or marketing coordinator.
The objective of marketing is to identify and satisfy customer needs. It consists of tasks and decisions aimed at distributing goods and services to consumers so that the objectives of the business, consumer and society are achieved.
This programme incorporates a variety of extraordinary abilities. It entails making strategic decisions about items, price, promotion, and distribution in a coordinated effort across multiple markets. The training also develops the ability to innovate, discover, and violate rules to produce long-term value for consumers. It entails cultivating long-term, mutually beneficial partnerships. Marketers must constantly alter their offers to changes in the external environment to be successful.
N4 [certificate level]
N5 [certificate level]
N6 [certificate level]
