MARKETING MANAGEMENT

Students will be well-versed in advertising, communications, consumer behaviour, public relations, and marketing strategy and research, as marketing management affects many fields of study. After completing the course successfully, one can work as a sales representative, sales representative, supervisor or manager, marketing officer, marketing manager, public relations liaison officer, sales data capturer, or marketing coordinator.

The objective of marketing is to identify and satisfy customer needs. It consists of tasks and decisions aimed at distributing goods and services to consumers so that the objectives of the business, consumer and society are achieved.

This programme incorporates a variety of extraordinary abilities. It entails making strategic decisions about items, price, promotion, and distribution in a coordinated effort across multiple markets. The training also develops the ability to innovate, discover, and violate rules to produce long-term value for consumers. It entails cultivating long-term, mutually beneficial partnerships. Marketers must constantly alter their offers to changes in the external environment to be successful.

N4 [certificate level]

• management communication
• marketing management
• entrepreneurship & business management
• computer practice

N5 [certificate level]

• sales management
• computer practice
• marketing management
• entrepreneurship & business management

N6 [certificate level]

• marketing communication
• marketing research
• marketing management
• sales management